Freelance photographers or ad agencies have been doing creative pack shots of products for a long time now. With the emergence of graphics it has become convenient for an agency to apply some creative impressions to put the spotlight on the product. Crisp images elicit positive reactions even from buyers and it is critical online tool for e-commerce. The cut out image techniques are possible with clipping path. And with a couple of twists and turns, the job can be done. In the first place why do some pack shots appear to have junk around or look flawed? The main reasons are under exposure, bad lighting, product not being highlighted well, background is not appealing and a host of other causes. When such excuses give the products a bad name, they (images) can be bought to the editing table. Photoshop has several tools that aid the designers to hide the flaws, eliminate them, or even make drastic changes to improve the image quality. The editing process has become more affordable as offshore companies are now giving good services with less time consumption. These services are a boon for small firms, which do not have big budgets for visuals or advertising. They depend on visuals that can help them get business via Internet. They have been able to reduce the catalogue printing costs with this simple solution. Investing in product packs, which can have different backgrounds, is possible digitally. With offshore firms giving low cost and a professional way out, the investment is ideal and a wise decision. The benefits are immense too.
The actual process begins with a clipping path being created for the image. A vector path is created to cut out the junk. The cut out is done in one layer. This isolation helps in cleaning the image easily. Multiple backgrounds can be created to see which fits the image the best. The pen tool is the main technique that is used for cut out image. An experienced designer is comfortable with the use of the pen tool. It gives many options to a designer. He can tweak a Bezier point, remove sharp edges, and use curves more effectively. In fact there are several short cuts also that can be used with this versatile tool. It is like a Swiss army knife, sharp and efficient to do great business. This is a better way to get cut out image than the magic wand. It can help to draw shapes of all kinds. It also removes the background. With the lasso tool exactness can be achieved.
Designers try to experiment with many techniques, which can make the product look appealing on the web and also in print. They can remove the junk no matter what kind of pictures the photographer may take. They are able to bring a professional touch at affordable costs. Offshore companies can be deployed for this online. Outsourcing the job has become a common trend. A free sample also can be provided to the client to judge the difference between the 'before' and 'after' look of the product pack.
Atiqur Sumon
Chief Executive, DTP & SEO Expert at Outsource Experts Ltd.
Cut Out Images | Photoshop Clipping Paths
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